Impact of Sesame Street Around the World

About This Project

Sesame Workshop brings learning, laughter, and life lessons to kids all over the world. From Afghanistan to South Africa—and 150 countries in between—Sesame Workshop is a nonprofit on a mission to help kids everywhere grow smarter, stronger, and kinder. Fluent has been privileged to partner with Sesame Workshop on evaluating the impact of its co-productions and outreach initiatives on children’s acquisition of knowledge and socio-emotional skills around the world.

Sesame Workshop adheres to the highest standards of social science research when evaluating the educational effectiveness of its many co-productions airing around the world. When challenged with conducting such evaluations in particularly challenging regions, they have called on Fluent, for its agility, its enthusiasm for working cross-culturally, and its ability to maintain the strictest methodological standards in the most difficult circumstances.

Sesame Workshop retained Fluent Research to conduct impact evaluations – employing exacting randomized control trials — in Mexico, South Africa, Nigeria, Kosovo, Jordan, Israel, the West Bank, and Pakistan. Fluent evaluated the impact of the local co-productions on core curricular goals, such as literacy and math knowledge and skills, social and emotional skills, and tolerance and respect for diversity among children immersed in an environment of intense ethnic animosity. Fluent utilized both standardized tests and a set of proprietary measures developed specifically for use with young children.

Fluent evaluations produced compelling evidence of the impact of Sesame Street on children’s literacy and math knowledge, socio-emotional skills, and tolerance and respect for diversity in post-conflict countries. Sesame Workshop has published the results of Fluent evaluations in academic journals and publicized them in mass media.

Category
Evaluation